If you have a website and want to get more free traffic, then you must pay attention to your SEO (search engine optimization) strategy. While there are no secrets to getting a high ranking, there are certain steps that can be used by anyone to improve their listings.
There are two core concepts that govern SEO. They are known as on-page SEO and off-page SEO. You need to be aware of each, and take steps to improve on both counts. Here is a list of things that you can implement to help your website ranking.
Ensure you follow Google’s guidelines – frankly, most people want to rank well in Google, so it makes sense to review the material that they release to the public. When looking at it, you will find that they look for certain website attributes when ranking a website. These things are easy to deal with. For example, they want to see well-written content, an “About” page, a copyright page and a “legal” page. Every website can quickly add these items to improve their Google score.
Updating your content – instead of trying to trick the search engines, it is advisable to keep updating your website on a regular basis. The best way to do this is via a blog, but it can be done with a static website also. Keep the articles based around a theme, and ensure that you don’t duplicate other websites. This is the simplest “on-page” SEO tip that can be given.
Only accept links from authority websites – the days of exchanging links with any type of website are gone, and this method will now harm your SEO score. Instead, only link to other websites that have high quality content, lots of readers and a high volume of traffic. In other words, only associate your website with other industry leaders. This will really help your SEO company strategy and results.
Link your social media accounts – linking your social media account to your website will help to boost your ranking. Of particular importance are those owned, or associated with Google. For example, make use of Facebook and YouTube, as well as Google+. Those who have used these simple marketing methods have seen their website climb the search engine listing pages.
Use the methods above to boost your website ranking. They are free to use and only require a small amount of time to put in place.